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The Wall Street Journal, “Hong Kong Supermarkets Woo Wet-Market Clients”, November 13th, 2000.

[Quote Excerpt]

As people’s lives are being compressed, people are willing to pay for convenience,” said Matthew Dodds, regional client service director of FCB, one of the biggest American advertising agencies.

According to Mr. Dodds, who has done market research on consumer shopping behavior in Hong Kong and elsewhere in Asia, young working women in their mid-20s are the vanguard for changing shopping habits in the city.

Their career keeps them away from the wet markets, and they spend less time choosing their products and cooking, as their mothers did,” he said.