RTHK
Radio, Hong Kong, The Andy Curtis Show, May 25, 2000
An interview concerning findings from the study
"From Fishpail to Retail to E-tail"; a pan-Asian
research study spanning 26 markets. The results of the study formed the basis for
presentations to gatherings in Chicago, Hong Kong and Singapore.
Findings were used in the development of marketing strategies
for Gatorade, Chase Manhattan and S.C. Johnson clients.
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