CNBC
TV, Asian Working Woman, July 17th, 2000
An interview regarding the findings of the study
"From Fishpail to Retail to E-tail." The
discussion explored women’s
shopping behavior in Asia, and how it has changed over time
as markets develop. Several predictions were given during
the interview, including the insight that in Asia, telephones,
rather than PCs were likely to be the transactional daily
tool of choice for young females when using the internet.
©2007 Brandthropology, Inc. All rights
reserved.
|