Asian Brand News, “Demise Tipped For Middle Retail Group”, April 2000.

[Quote Excerpt]

Basing his predictions on the impact of the generational divide, marriage, and the growing ranks of working women would have on female shopping behaviour, Mr. Dodds said younger shoppers were the antithesis of their mothers.

In contrast to their frugal mothers, who shopped at traditional markets, had limited choices and set brands, younger shopper were free spenders, who preferred aesthetics over function, enjoyed new venues and variety and would happily experiment with brands.

"Moms across Asia, with very few exceptions, have had the experience of crisis -- of war or famine.  And it's not something distant," said Mr.
Dodds.  If anything, the war still casts a long shadow, affecting shopping behaviour.

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