Advertising Age, “Global e-commerce Boom”, May 1st, 2000.

[Quote Excerpt]

ASIA E-COMMERCE ISSUES:
One growing concern is that local Internet companies are investing in technology rather than branding.  "What's scary to me is the degree to which the dot-com ad spend we've been seeing has been targeted to the investing community, not to the consumer.  I don't see this as being sustainable," warned Matthew Dodds, regional director of client service at Foote, Cone & Belding in Hong Kong.  Tom Doctoroff, managing director of J. Walter Thompson, Shanghai, agreed.  "In China, dot-coms are focusing on short advertising bursts aimed at the financial community and start faltering after just three or four months in the market as a result," he said.

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