Brandthropology,
Inc. is a global branding consultancy. We work with
clients to promote sensitive, measured strategies for brand
growth that embrace -- rather than deny -- the vast differences
in development that exist in the world. We do this by constructing
developmental road maps that allow brands to grow in measured
ways over time, in synch with local consumer needs.
We believe that the "global vs.
local" marketing debate is a red herring; proper global
brand stewardship orchestrates both.
We believe that to be globally
successful, it is as important to know how to devolve
a brand's equities as it is to know how to evolve
them.
We believe that the future has arrived,
yet it is not evenly distributed. Brands need to intelligently
navigate this global reality.
©2007 Brandthropology, Inc. All
rights reserved.
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